Don't Skip This Part! You are your business!

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Hey, truth seekers, I feel like this episode's gonna be a little

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bit of a p s, a little bit of a public service announcement for all of us,

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quite frankly, because one of the things that is so important when we're looking

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at the impact that we want to create, obviously that impact goes well beyond.

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Us.

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It's, it's that ripple effect.

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It's that, that ripple that extends beyond our imagination.

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But in order to create that ripple, our business has to start with us.

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We are our business, and this is something that, number one, some people away.

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And number two, when they embrace it, they realize what a gift that is.

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And that's where we're gonna dive into today because let's just normalize

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this a little bit because let's look at the entrepreneurs that so many of us.

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admire.

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So I just created this quiz called Find Your Entrepreneurial Doppelganger.

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And it's super fun.

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It's inside profitable, happy c e o if you wanna check it out.

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But when I was doing this, I was really looking at all of these

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amazing women that I look up to and their's strengths and their skillsets

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and, what created their success.

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And it was really, Their uniqueness that they brought to the business, who

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they were is what built their brands.

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And so let's look at Oprah.

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I mean, you know Oprah, who does not love Oprah.

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If you don't love Oprah, I'm just saying this may not be the place for

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you, but Oprah is someone we all can just admire in terms of the massive,

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massive empire that she has built.

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And we love her because she's Oprah, she's vulnerable.

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She's just like us, even though she's a gajillionaire, right?

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But the name of her business is Harpo Productions.

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None of us think of Harpo Productions when we think about Oprah.

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Oprah is Oprah because Oprah is her business.

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Right?

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Let's think about another one.

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How about Ariana Huffington?

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She's the founder of Thrive Global, the Huffington Post.

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Amazing, amazing business owner, and we know her.

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For her passion for rest and rejuvenation and, and the work

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she's done around sleep and how she created a movement around that.

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She is known based on her personal experiences, and that's what informed the

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movement and the impact that she created.

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Let me give you another one.

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Do you know who the faces behind Parkwood Entertainment?

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Neither did I, but it is Queen B Beyonce.

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Oh God, Beyonce again, who does not love Beyonce.

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I cannot.

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She is just like the biggest inspiration.

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But what's interesting about Beyonce is when you look at

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her being her business, right?

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I mean, she's a, she's a performer, so obviously, you know, she is the face of

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her, of her business, but she's highly, highly private and I will never forget.

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I used to watch Oprah, the Oprah show, like literally every day I'd record it.

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I'd come home from work, I'd hop on my elliptical, and I would watch Oprah.

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And I remember when Oprah interviewed Beyonce and Beyonce

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had just started dating Jay-Z.

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And she was so private about it and everybody just wanted to know, right?

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And she's like, Nope, this is part of my life that I'm not gonna share.

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Right.

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And then of course, we all get even more curious.

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But what I love about Beyonce is she is her business and

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everything's on her terms, right?

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She shocks and delights us with all of her, surprise album drops.

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And the way she does it is so aligned with who she is.

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And that's the cool thing you guys about creating a business and about

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creating impact is that when we believe that you are your business, then.

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The cool thing is think about the kind of person you are, right?

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Aren't you the kind of person who keeps going?

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Aren't you the kind of person who goes for what she wants?

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Doesn't ask permission, aren't you the kind of person who gets

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visible even when it's scary?

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So when we realize this, it's like, oh yeah, I am the kind

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of person who can rely on me.

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And let's be honest, there are way too many women out there

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who blame themselves and wonder, you know, what's wrong with me?

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Everyone else is doing the thing and it's just not happening for me.

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And so, you know this, you are, your business concept can go both ways, right?

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When we forget the kind of person we are.

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Then we can get into a spiral, but when we can tap into the fact that you are

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your business and what are you made of, then we can create that impact

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that we've been trying to create.

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So I had a client recently join my, client attraction program, clarity

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to Clients, and every Friday I have everyone share their wins.

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We are always sharing our wins.

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We share it before every coaching call, like it's a super important Part to

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rewire our brain to receive that success.

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And so she was in the group, she was in there for like a week and she's

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like, God, what is wrong with me?

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How come these people have such great wins?

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And, and I haven't been able to do that.

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You know, she'd done all the cookie cutter strategies, the challenges,

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the workshops, you know, she'd read the book, she put herself out

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there, and she was in this cycle.

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She'd get motivated and she'd have these amazing ideas and she'd put 'em

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out there, and then she'd get crickets.

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And then she'd be disappointed and then she'd hide, and then she'd retreat,

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and then she'd take a break and then she'd have to start all over again.

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And you know, she was really relying on this external validation, which

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is comments and likes and people sharing your stuff to ensure

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that she was heard in scene.

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But when we are our business, we don't rely on our audience.

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To make us feel hurt or sane, to make us feel like we belong.

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We know that inherently we are safe to be us, that we do belong.

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And so, you know, when we uncovered her self sabotaging patterns,

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which by the way, I wanna make a point about self sabotage because

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we all have those patterns.

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And really when it boils down to this one definition, When we create

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strategies out of suffering, that is the definition of self-sabotage,

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because when we're in a state of nothing's working, what's wrong with me?

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Okay, I'm gonna push, push, push.

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I'm just gonna do the thing.

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I'm going to do this formula that some coach gave me, and then we

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get the same results, creating something out of suffering.

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Is more suffering.

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And so when we can end our self sabotage by really neutralizing these negative,

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distressing emotions and choosing our state and creating strategies

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from a place of elevation, suddenly our self sabotage patterns go away.

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And so that's what I did with this client.

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And so suddenly, you know, she saw that if I'm my business, How can I create

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the simplicity that I'm dying for?

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How can I create the competency that I know I need?

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How can I take ownership for my emotional management?

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And you know, when you look at those three things and you own that,

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you are your business, just ask yourself, okay, I'm my business.

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How do I want to make this simple?

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Can I have one signature offer?

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Can I just focus on one audience?

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Can I just focus on one platform instead of trying to be all over the internet?

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I'm telling you when we own our business and that we are the face of the

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business, we get to do whatever we want.

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And most of my clients want to simplify.

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And so ask yourself, okay, I'm my business.

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How do I want this to look?

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How simple can I make it right?

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And where's that one piece of Competency that I want?

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This client in particular really had a hard time with sales and she, you know,

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thought sales was icky and was just like, Ugh, I don't know, I feel so pushy.

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And so we really worked on aligning her offer with the results that she had.

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So she really felt it in her bones and she learned the advocacy.

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Based selling methods that I teach inside of Clarity to clients so that

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it's really the definition of sales is service when we come from a place of

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advocacy and permission-based sales.

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And once she mastered that, she started closing clients.

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And once she realized those triggers that would put her into that tailspin,

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into this, like, what is wrong with me?

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Then she was able to, have that emotional management that she had

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been, didn't know she was looking for, quite frankly, but is what helped

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her create more momentum, helped her create faster and better results.

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So, I tell you this story about this client, because I know a

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lot of you relate to this, right?

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A lot of us, you know, have been out there comparing and despairing and, and listen.

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All of that

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is just a symptom of us not owning the fact that we are our business.

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Our priorities are unique, our lifestyle's unique, our perspectives,

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our training, our experience.

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There is no one out there like you with the offer that you have,

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with the mission that you have.

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So when you own that, you are your business.

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You get to tap into that.

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Oprah, Beyonce, Ariana Energy.

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create that impact that you were put on this world to create.