Why It's Personal For All Of Us

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Welcome.

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Welcome to episode one.

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Oh my gosh, I am so, so excited that you are here with me inside

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of this brand new podcast.

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It's personal, real impact requires real truth.

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And I'm gonna start out with a little bit of a confession.

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This is about the sixth recording of this very first episode because the real

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truth is a little bit scary, isn't it?

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And you know, things happen when we are going for something we

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really want, we really desire.

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Stuff gets in our way.

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Do you notice how adversity can come in big or small?

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When we're trying to do the thing and it's so frustrating, and then

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we have a decision, it's like, oh, well we can stop or we can figure

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out why this is happening and.

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Go do it anyway.

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And so that is what we are doing inside this podcast because this

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podcast is for true seeking women who are ready to turn that inevitable

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adversity into your superpower, even when tech issues come your way.

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Like they did me with this podcast.

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But we will persevere, right?

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Because we are here to build an impact to create this.

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New reality for ourselves, for those we love for our world.

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And so I'm here to help put wealth in the hands of good people.

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And that is you who are going to do good things with it.

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And honestly, that's not an easy thing to say because we have

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so many stories around money.

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What's appropriate to monetize what's not appropriate?

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You know, I know this woman who has made it her life's mission to learn, the

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truths, her truth, right about religion.

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And, you know, religion is a hot topic and, and you know, there are

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so many stories about religion and what's appropriate and what's not.

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And she really had this desire to help other people who desired to learn

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more about, her particular faith.

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She wanted to help them.

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But when she started talking about that, everyone around her was

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like, oh my God, you can't do that.

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You cannot do that.

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That's like bad.

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That's something you should do for free.

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And here's the thing, maybe you agree with that, maybe you don't.

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But isn't that the truth about our own genius is that when we want to

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put something out in the world, when we want to go big, when we want to

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serve people using something that we know can really help people, there

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are always going to be people who are like, mm, you can't do that.

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Nope.

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Nope.

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That's not right.

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Right.

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And so, Adversity happens to all of us, big and small.

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It can come in those forms of, you know, judgment from other people, from doubting

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yourself or the big things, right?

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The loss, the grief, all of those things that as humans we encounter.

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And so what I'm going to ask you to consider throughout this journey, Is

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that, you know, we are talking about building wealth, building our businesses,

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building impact, and money has taken on the story that doesn't belong to it.

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Money is not bad.

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It's not good, it's just neutral, right?

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It's literally a currency, it's that story that we apply to it

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that makes people think that it's selfish to make a ton of money.

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Or it's selfish to do it in a certain way and think about

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how that applies to adversity.

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Adversity happens to everyone, big or small.

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And yes, it can inherently be bad, but we are not bad or good because of

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the adversity that we've experienced.

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And we all tend to judge ourselves.

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We all tend to feel like we're being judged from others.

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If we have gone through something, if we maybe have gone through something

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and maybe didn't handle it in a way that we know we could have handled

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it right, we've all been there too.

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So, It is personal Building a business is personal, and the one thing I know about

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the real truth about building a business to create a real impact to make the

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world a better place is that we are all shared in this, adversity journey, right?

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And sometimes it stops us in our tracks.

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Sometimes those things happen, right?

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Like the tech issues I had recording this first episode could have

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stopped me in my tracks, right?

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But there's bigger adversity that you think might have

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to stop you in your tracks.

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And when we think that we can't overcome adversity, when we think that because

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of the, the chaos, the things that life is throwing at us, the obligation,

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we just sometimes choose a lifetime.

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Of suffering instead of choosing a lifetime of wealth, of serving

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people in their genius, of showing people who we really are.

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So imagine, what if you did show people who you really are, like

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really, how much of that do you actually hide from people right now?

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How much of that do you feel maybe is not appropriate or is not good?

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I mean, I spent my entire career hiding who I really was until.

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Adversity came at me and tripped me down to just show like, oh my gosh,

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I have nothing left to pretend.

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And my story starts like a lot of women, right?

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A lot of women who are on the career path and have a plan, right?

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We're on a career path.

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We're gonna climb the ladder, we're gonna get married, we're gonna have

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kids, we're gonna do the thing and.

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a common thread in my story is that throughout building my career, I was a

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healthcare administrator, turned into a healthcare executive, and I had this

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underlying theme of not being good enough.

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I wasn't, I wasn't the one who was capable of the big ideas, the big things, right?

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I was smart, but like not in the way that other people would.

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As smart, right?

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Like it was my sisters who were valedictorians, not me,

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but I did have this genius.

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I did have this way with people, um, that I didn't know hard how to articulate,

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but throughout my career I moved the ladder really swiftly and I was an

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amazing leader and I brought in millions and millions of dollars for, for the

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organizations that, that I worked for.

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But it was something that didn't show up on standardized tests, right?

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So I didn't know what that genius was.

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And when I was starting out, I actually started out as a ski bomb.

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it was probably the best years of my life.

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Kidding.

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The twenties were, are probably no one's best years of their life.

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But before I started all of this, this massive climbing the ladder,

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because that is something that I never actually thought was me.

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I was more of a free spirit, right?

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I moved to Aspen, Colorado after undergrad and I was a ski bomb and,

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I worked and I played and I skied, and it was an amazing few years.

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And then I realized, oh wait, I can't be the 40 year old at the end of the bar.

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That is not a good look, right?

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And so I went to grad school and I remember, Not knowing what

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I wanted to do and, and my, I was always around healthcare.

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My, I had a family of physicians and nurses and, and I loved healthcare.

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I, loved learning about the body.

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I I loved it all.

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And I thought I wanted to go to med school.

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Well, not really.

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my college roommates.

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We're going to med school.

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I'm like, oh, that sounds good.

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I'll do that.

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That is not the way that you want to start out a massive career.

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Right.

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so of course I did not get into med school, because I did

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not want to go to med school.

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But what I did do is I was sitting in Aspen, I got the phone call from my dad

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saying, Gary, what are you gonna do?

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You cannot live your life in Aspen.

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So I went back home and I shadowed a C e O of a hospital, and I remember

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thinking, Wow, this sounds really boring.

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And he was showing me these spreadsheets and he was, you

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know, talking about his job.

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And I was like, wow, this is not me.

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But I didn't know what I wanted to do.

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knew I like, loved healthcare, but I didn't know what my role was within it.

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And so, Out of obligation, out of like, mm, allowing someone

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else to make my decisions for me.

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I'm like, I don't know what I wanna do, but maybe I can be the

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c e O of a mountain hospital.

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That sounds good.

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I'll move back to Aspen and I'll run Aspen Valley Hospital.

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And so I went on to grad school, and I got these amazing fellowships out of

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grad school, and my program director in grad school was like, Carrie, how

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are you getting these fellowships?

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And I was like, uh, I don't know.

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I'm like interviewing.

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I'm, he's like, I, I mean like, I just can't believe it.

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And of course the story I'm telling myself is like, Oh my God, I'm not good enough.

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Like why is he so shocked that I'm getting all of these prestigious fellowships?

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And the fact of the matter is he's like, you were a ski bomb and now you are like

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doing all the things that these people who have been grinding away trying

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to get where you are, have wanted.

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And that's where it dawned on me.

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Maybe I do have something a little bit different.

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Maybe there's something inside of me that looks different

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from what everyone else has.

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And now, listen, this was after years of thinking that I was second best.

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This was after years of like allowing comments like that, like

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you, you got that fellowship to like drive me into the ground to

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think, oh, see, I'm not good enough.

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Right?

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And so, When I allowed myself to see that my authority was leaving

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breadcrumbs and it's just time for me to pick it up, right?

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But I refused to pick up those breadcrumbs of authority for years, for years.

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And instead I was stuck in the cycle of obligation.

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You know, I had, I had no desire to be in healthcare at the time, but, Along

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the way, it was such a beautiful gift.

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I met the most amazing people.

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I created the most amazing programs.

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I changed lives.

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It was, it was a wonderful, wonderful career, and it was one I thought I'd

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be in forever until, Had life, right?

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I had life happen.

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And sometimes life has to happen for you to see that maybe you weren't

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all that fulfilled in your past.

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Right?

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Because the truth is, in my career, I had a ton of sleepless nights.

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I had a ton of fear.

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I had a ton of.

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Judgment.

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I was over preparing.

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I was being the perfectionist.

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I was living two lives.

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I was like, you know, professional, Carrie during the week.

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And then on the weekends I'd go up skiing with my friends and we'd

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party and we'd do the things right.

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And then I'd come right back Monday morning and I would be the professional.

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And it's like, who really was I, I had no idea.

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Well, the truth is I did know, but I was scared to show people and.

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Then life, right?

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Then I found myself wandering a freezing cold hallway in a large level four

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nicu, which is where they serve the sickest and most acute of newborns.

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I had just given birth a few days earlier to my first son, and I was

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planning like most professional women to, you know, take three months off of

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maternity leave and then head on back.

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And my life changed.

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Everything changed and everything became a blur.

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And when my son was born, he couldn't breathe.

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He couldn't move.

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And I will never forget the one statement that was made to me.

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I.

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We were sitting in a little tiny hospital room and we were on day three of my son's

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life, and the neonatologist came in and sat down with my husband and I, and she

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said, I'm concerned for your little boy.

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And those six words changed my life.

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All of the hope went out the window and we transferred him to this level

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four nicu, the most, acute nicu.

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And she just said, we have to get him someplace where they can really help him.

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And here's the thing I remember.

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Driving in that ambulance across town to one of the best NICU's in the country.

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And I remember seeing all these cars and these people and the sun was shining.

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It was a beautiful summer day.

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And I remember thinking, what are these people doing?

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Don't they know my life is ending?

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Don't they know nothing is the same and they're going off to work?

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Have you guys ever had that?

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When something happens to you and you're like, how are people living?

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How are people smiling?

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How is their joy in the world?

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This podcast is not about grief.

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This podcast is not even about my story, but it's about those moments that we can

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look back on as those defining moments that taught us something about ourselves.

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That one conversation, that one person who changed our perspective, the one story

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that everyone has, your story is unique.

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We all have adversity.

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And for me, this journey with the life and, and the death of my son before

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his first birthday was something that I really had a lot of healing from When

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I created a TEDx talk around it and I told those lessons of adversity and

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the choices that we made that allowed laughter and joy and in the, and presence

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in the most devastating of times.

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But what I didn't know is that.

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That TEDx talk was just the beginning.

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That was just the beginning.

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I had gone on to create a profitable coaching business for women

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to build their own businesses.

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I had created a profitable business helping physicians have

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more fulfillment and leadership.

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I had gone back to that hospital to serve the people who had

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served us in our most dire time.

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It was the most rewarding thing I'd ever done in my life.

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I help organizations build group leadership.

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Coaching programs so that their cultures can shift from

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problem focus to solution focus.

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All of this was done because I had this moment in my life where

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I thought I lost everything.

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I thought that I would never be the same.

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I thought that I was worth nothing.

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I didn't know who I was.

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And here's what I want you to know, is that everyone has a

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story and your story matters.

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Adversity.

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We'll always be there.

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It's life.

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Good and bad things happen, but when we can come together and when

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we can talk about the truth about what it really takes to build a

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successful, profitable business.

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We get to create that impact together.

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We can normalize it so that more women go after their desire because women,

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we're the decision makers in the family.

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We are the healthcare buyers.

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We are, we are the ones who are leading our families, our communities,

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and our world, and so many women are not stepping into that leadership

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authority that you all have.

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What if we as a collective owned our authority, our gifts, and gave up that

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obligation, gave up that choice to suffer, gave up on giving up on our own dreams

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because we're obligated to other people.

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I've had client after client come into my client attraction programs

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because they wanna build wealth and they wanna do it their way.

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And I see their bravery as they press that buy button and.

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They say yes, and they're so excited.

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And then I see that fear when it really gets real and they have to take

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action and those obligations coming in and then the suffering in tiny ways.

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And when we work through that, when we reframe that so that the

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action they take, Actually works.

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There is nothing more fulfilling than seeing a woman step into

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her authority, make money for her authority, and change her life, and

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change the lives of those around her.

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And so if you're still listening, this podcast is for you because you are ready.

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You might be scared to go after that impact that you know you are put.

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On this earth to make to, to really go after that business.

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That, that you think, well, I'm not an entrepreneur.

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I'm, I'm not someone who can do this.

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Listen, I used to call myself a reluctant entrepreneur.

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I had no idea that my path was going to be entrepreneurship.

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I thought I was a career, uh, healthcare executive like that.

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I didn't know a thing about building my own business.

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Yes, I had an mba.

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I had, I had two master's degrees and I still didn't know how to build a business.

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So, Be open, right?

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Be open to the fact that maybe it is you who's going to do that thing that

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you are put on this earth to do and to change so many lives, even if you don't

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know how to set up a silly L l C, right?

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Like none of that matters because what matters for you right now, if

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you want to change the world, if you wanna have an impact, if you want

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to go big in your mission, in your passion, is that suffering is a choice.

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And I made that choice for years after my son passed away.

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It impacted my marriage.

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It impacted everything around me.

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And when you have to make difficult decisions, you

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can see what you're made of.

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And through my journey with my son, we had to make.

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It felt like we were playing God.

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We had to make decisions around life, extending interventions with no guarantee

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that his suffering would be alleviated or do we choose palliative care where

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we're able to have that focus on quality over quantity and just allow, right,

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allow him to be loved and, and, and create experiences with this little soul.

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And it's a, it's a decision that no family should make, and it's a decision that

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is, is mired in judgment from all sides.

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And so when you could see that there's no right decision,

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it's just our decision, right?

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When you can see that the families that chose one way or

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another, everybody was judged.

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And it's heartbreaking because everyone has a story and so, When we

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allowed ourselves to make decisions based on our truth, saying the thing

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that was so scary to say, we allowed a life and experience with Elliot

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in his short time on Earth and.

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One of the things that I did in the moment that he passed away, when

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he was released from that suffering in his body was that I took on that

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suffering because so often we think that suffering, Proves something proves

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our love, proves that we are worthy.

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And in my case, suffering meant like, okay, he's relieved from his

Carrie Koh: 00:19:53

suffering, but I have to take it on to show that I did love him.

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That, that I will never forget that love.

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And this suffering showed up in tiny ways, big ways, tiny ways

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throughout my business, my marriage, my health, until I saw it as a choice.

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And when I gave myself permission to not choose suffering, but to choose myself

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instead, to choose joy and happiness, to choose going after something that

Carrie Koh: 00:20:27

others will, will judge to choose.

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Showing up as my real self.

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It's when I lost some weight.

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It's when I closed a hundred K, $100,000 in one month.

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Now, one year, one month, it's when I created a deeper connection

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with my husband when we were on the brink of divorce after suffering

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what most marriages can't survive.

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This change can happen for you overnight because creating a business of wealth

Carrie Koh: 00:20:54

and impact and choosing to end your own suffering, it doesn't take time.

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It takes desire, it takes focused intention.

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And my mission here is to really see women in their brilliance for women to

Carrie Koh: 00:21:07

see themselves and to feel their own authority so that they understand what

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makes them unique and brilliant and fierce and bold, and strong and independent

Carrie Koh: 00:21:19

while they go after their desires.

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So, Really imagine yourself and every woman that you know, what

Carrie Koh: 00:21:29

if we all went after our desires?

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What if we all knew exactly what our strengths were, what our authority is,

Carrie Koh: 00:21:35

what we are put on this earth to do, and feel that energy of fulfillment?

Carrie Koh: 00:21:39

What would change?

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We get to change that narrative around guilt, around money, guilt around going

Carrie Koh: 00:21:45

after what we desire, guilt around doing something for ourselves instead of others.

Carrie Koh: 00:21:51

Because the truth is Beyonce was right.

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Women, girls do world.

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The world women are here.

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In this strength, in this power, and when we can own that in the most beautiful

Carrie Koh: 00:22:04

ways, oh my gosh, the world that we are creating is going to look very different

Carrie Koh: 00:22:09

than the one we live in right now.

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But what about the men?

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I have a lot of male clients on the healthcare side of my business, so

Carrie Koh: 00:22:15

I have two sides of my business.

Carrie Koh: 00:22:16

I'm a business coach for women helping them build their businesses,

Carrie Koh: 00:22:20

and I work with healthcare leaders and physicians helping them.

Carrie Koh: 00:22:24

Create more fulfillment and faster and better results

Carrie Koh: 00:22:27

in their leadership journey.

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And most of my clients on the healthcare side happen to be men, and I love working.

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With you know, everyone, right?

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It's, it's not about, I only work with women, but here's the truth of it.

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The reason I work with women on the coaching side is because I saw in the

Carrie Koh: 00:22:47

entrepreneurial world, this world of risk, this world of courage, and I saw

Carrie Koh: 00:22:52

women thinking that it took so much time to get there, that they had to wait.

Carrie Koh: 00:22:56

But I saw the men going out there and getting after it.

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Nothing wrong with the men, but.

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We have to take our place in the entrepreneurial leadership world as well.

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And so I saw that as a passion.

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I saw that as something that I had done and I can help other women do.

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And listen, the patriarchy sucks for all of us, right?

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Like I'm all about down with a patriarchy.

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But like I, in my language, what that really means is like, it's

Carrie Koh: 00:23:22

not about men or women, right?

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It's about like, All of us suffer when, there's not this

Carrie Koh: 00:23:27

ability to be who we really are.

Carrie Koh: 00:23:30

When there's not this ability to talk and feel about our emotions,

Carrie Koh: 00:23:34

they're suffering on all sides.

Carrie Koh: 00:23:37

And so When we can understand that our purpose is to really end our own

Carrie Koh: 00:23:44

suffering, end our own obligation, so that we can create the change that we

Carrie Koh: 00:23:50

are meant to create, so that women can step into their leadership roles in life.

Carrie Koh: 00:23:56

When we do this, we create the strong like energy, you know, like that saying,

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happy wife, happy life, or whatever.

Carrie Koh: 00:24:05

It's, whatever.

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when you think about what that saying really means, this is not

Carrie Koh: 00:24:10

the intention of this saying, but what I interpret that as is.

Carrie Koh: 00:24:14

Our energy is so strong, our leadership abilities are so strong.

Carrie Koh: 00:24:20

And when we own that, everybody follows.

Carrie Koh: 00:24:22

Everybody rises up to that level of frequency that is about

Carrie Koh: 00:24:28

choosing possibility over problems.

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It's about creating a new way to be.

Carrie Koh: 00:24:35

So when you listen to this podcast, When you share it with friends, when you,

Carrie Koh: 00:24:40

create a review, apparently I'm supposed to ask everyone to create a review.

Carrie Koh: 00:24:44

That's what you're supposed to do in the podcast world, so please do that

Carrie Koh: 00:24:46

because I want this podcast to reach more and more women who want to choose

Carrie Koh: 00:24:52

themselves over obligation and suffering.

Carrie Koh: 00:24:55

Want to choose themselves so that they can create a mission that's bigger than

Carrie Koh: 00:24:59

them, so that we can put the wealth in the hands of good people to do good things.

Carrie Koh: 00:25:04

And so, Let's do that together.

Carrie Koh: 00:25:06

Let's end this choice to suffer.

Carrie Koh: 00:25:08

Let's end this obligation.

Carrie Koh: 00:25:10

Let's create more happiness and freedom that we all say that we want.

Carrie Koh: 00:25:15

And so your deeper truth isn't about what you do Your purpose

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isn't about what you do.

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It's about how you feel about your place in the world.

Carrie Koh: 00:25:26

It's about how safe you feel speaking your truth.

Carrie Koh: 00:25:28

It's about how you feel about the contribution you are making in this world.

Carrie Koh: 00:25:33

So let's remove guilt from our vocabulary.

Carrie Koh: 00:25:35

Like please, like, let's just stop the guilt thing.

Carrie Koh: 00:25:38

Okay.

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Because guilt is a choice and it's protecting us, and we get

Carrie Koh: 00:25:42

to choose something instead.

Carrie Koh: 00:25:45

And so when we give up guilt.

Carrie Koh: 00:25:47

We are raising the next generation to have these strong female role models.

Carrie Koh: 00:25:52

We're, we're not gonna work harder, we refuse.

Carrie Koh: 00:25:55

Listen, if you're listening to this podcast, let's just collectively

Carrie Koh: 00:25:59

refuse to work harder and longer to get the thing that we want.

Carrie Koh: 00:26:02

There is a better way.

Carrie Koh: 00:26:04

I teach it every single day to my clients inside my client attraction

Carrie Koh: 00:26:07

program because pushing, obligation, suffering, working harder, has never

Carrie Koh: 00:26:12

created the result that you want.

Carrie Koh: 00:26:14

Why?

Carrie Koh: 00:26:15

Because when we create something out of suffering and obligation, it

Carrie Koh: 00:26:17

creates more suffering and obligation.

Carrie Koh: 00:26:20

So the coaching industry makes us think that we aren't good enough, that

Carrie Koh: 00:26:24

we need another strategy and makes us think we need this overcomplicated

Carrie Koh: 00:26:27

funnel and, all of the things.

Carrie Koh: 00:26:29

And none of that is true.

Carrie Koh: 00:26:31

So yes, business is personal.

Carrie Koh: 00:26:33

To make a real impact, it requires the real truth.

Carrie Koh: 00:26:36

The real truth will set your revenue streams free.

Carrie Koh: 00:26:40

The real truth will unleash fulfillment.

Carrie Koh: 00:26:42

The real truth will present you with real decisions, and you, my friend, are

Carrie Koh: 00:26:49

more than equipped to make real hard decisions because your story matters.

Carrie Koh: 00:26:55

And right now someone is looking to you for inspiration.

Carrie Koh: 00:26:58

And we get to make the choices that elevate us instead of hold us back.

Carrie Koh: 00:27:04

So I'm so glad you're here on this podcast journey.

Carrie Koh: 00:27:08

Share it with friends, write a review.

Carrie Koh: 00:27:10

Help us grow this mission because together we can build wealth, we

Carrie Koh: 00:27:15

can create impact, and really make this world a better place,

Carrie Koh: 00:27:20

and it gets to start with you.